Given the popularity of yoga, the number of yoga entrepreneurs and companies who have struck it rich (really rich) is surprisingly small. Soon you’ll be able to add David Romanelli to that list because I have come up with an idea that is freakin’ awesome. The Yoga Scarf otherwise known as The Y’Arf (see photo of Y’Arf prototype also featuring Gibson…now 6 months old).
After seeing a preponderance of people wiping their sweaty faces in yoga, I figured it would be wonderful to have a sweat towel that you wear around your neck. Retailing for only $74.99, the Y’Arf will be an available in many styles. There will be spiritual Y’Arfs with screen printed images of the deities (ie Shiva), lewd Y’Arfs with fun quotes like “I get wet when I sweat,” and officially licensed Y’Arfs with images of stars like the vampire couple from Twilight.
Bastardizing yoga you say?
*****
I truly believe that this past Tuesday, June 22, was the day yoga was born into mainstream American culture. Approximately 12,000 yogis showed up in Central Park for Yoga on the Great Lawn (see photos below). It’s not just big events in big cities. Yoga has stretched and wrapped into every nook and cranny of this nation. Last week I taught a workshop in the beautiful, quaint town of Ft. Wayne, Indiana. Ft. Wayne is now a yoga town with 5 studios and counting. People love yoga in Ft. Wayne no less than they love it in New York, Dallas, Chicago and LA. Critical mass is approaching. The yoga gold rush is just now kicking into gear. Wait til the Walmarts and Targets get in the game and watch things really take off.
As much as us Americans want to embrace yoga’s purist ways, the truth is…that which makes us American is our entrepreneurial spirit. What the world hates about us is also what the world loves about us. Or as one former President said, “There is nothing wrong with America that cannot be cured by what is right with America.”
So hurry up! Grab your Guru Mat, Be Present pants, copy of my book, and of course…your Y’Arf. The race is on! Oh yeah, don’t forget to breathe. Please don’t forget to breathe.
Where do I place my order for a Y’arf? Can you please rush delivery? I cannot fathom practicing yoga for another day without one;-)
The y’arf can be this year’s snuggie. Thanks for the funny post!
Clearly it is essential for me to share my approval for the name ‘Gibson.’ I had a beast of a cat who shared the same name, he was all black too. 2nd, and also quite important, I have forced non-yoga-believers to read your book, there was laughter and subsequent yoga attendance.. then quitting.. it’s a work in progress
Dave,
I can’t breathe at all … I am rolling with laughter!!! So true. Thanks for adding your “special kind of light” to my always hectic days.
Namaste, Peace & (and I’ll take one Y’arf as soon as I barf!)
MaryBeth (from MWYC Chicago)
You’re so weird. I just love you. Wish I could go to your class, but I TEACH AT THE SAME TIME!!